When you go through top designer portfolios, make sure the professional art and graphics designer you choose understands the importance of projecting a positive arts and crafts brand identity of your business. While the former aims to attract audiences that prefer sticking to a tradition of hand-made home items,the latter design is geared more towards people who simply want to pursue crafts as a hobby, or perhaps a healthy source of distraction that keeps their kids busy for hours. Whether you choose serif or sans serif, each sends out an underlying message. Hobby Lobby on the other hand, uses sans serif, which is a more modern and cleaner typeface. Joan Fabrics has a serif typeface, which communicates respectability and reliability. Unlike the Michaels graphic representation which has a light and airy script, these two have heavy and bold typefaces. Hobby Lobby and Joann Fabric by contrast, use bold typefaces which communicates a sense of stability. The font has a clean look, with a fun yet creative edge. Going back to the Michaels design this is a script type, something people find creative and elegant. Logos make use of a typeface to communicate brand messages. Pair up the right colors and you can create a contrast that makes the logo pop out. Other color combinations you should consider are yellow-violet, green-magenta and red-cyan. So if you're looking to tap into your audience's desire for fun and intelligent activities, you'd be wise to make use of this approach. The text is wrapped in a blue tone adding an element of trust and intelligence. The design itself offers a gateway to a creative outlet which allows customers to restore balance in their lives and they get to make something that may contribute positively to the environment.Īnother great example is Hobby Lobby this orange design communicates nothing but passion and fun. Making use of the color of natural harmony is a very clever choice indeed. Let's discuss some vital elements that go into shaping up your brand logo. Here are some examples of well-crafted designs: Leaving a lasting impression is what brings customers to your doorstep. It may very well be the last thing they remember about your business as well. It is quite literally the first thing audiences identify with when they see or hear of you. It is something that sets the tone for your entire business and how it will be perceived for years to come. The reason for this is because the customers of arts and crafts business will often tap into their subconscious aesthetic preferences to identify the business.Īs you're busy brainstorming ideas, keep in mind that an arts and crafts logo is not simply a symbol that's going to be imprinted on your website or business card. Though most non-creative businesses see the logo process as simply selecting a symbol, font and some accompanying colors, this is not the case with arts and crafts companies. Getting it Right from the Get Goīusinesses in the arts and crafts trade have their work cut out for them when it comes to getting a decent logo design. Several accomplished businesses even rebrand their brand image every few years just to stay ahead.Ī memorable brand identity doesn't just raise awareness but also makes your products stand out from competing businesses. Right from the planning phase, this is something that must be given the highest priority. The logo or graphic representation of your business is in fact, a potent marketing tool. During this process, you also visualize a brand design that does justice to your arts and crafts business. Let's face it: launching a business successfully and then continuing to move it higher in this industry is tough work! You sit down with your team and discuss aspects related to the name of the business, its range of products and scope etc.
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